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21 Nov

Seoul South Korea

Being a 90s baby in SA we were not exactly on the map. Unknown to those around us (I'm mostly speaking to you America) we heard big and fancy words like Paris, Milan, New York and London and were awestruck by them, you thought if I could just get there my life would be made. Alas, my giant foes of glamour, "the times they are a changing", (thank you, Dylan). With the explosion of the internet, YouTubers, bloggers and buzzwords the world has seen somewhat of a levelling out. Little guys are getting their time to shine and the more obscure capital cities are making their individual marks on the fashion landscape. Seoul South Korea is one of those examples, this Fashion obsessed capital...
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8 Nov

Collaboration Editorial

Creativity thrives on collaboration, and that is how this month's They're Wonted Editorial came to life.                             When we first met Debby Van Der Veer from Blandat earlier this year, we were instantly drawn to her intense energy and tenacity towards her creations. Debby's fabrics erupt in an amalgamation of colours, patterns and techniques, all of which thrive in every environment in which they come to live. Debby's main focus is on creating the textiles themselves, what you choose to create from them is up to your own imagination. I have seen these works of art, as chairs and wallpaper, as cushions and kimonos, as shoes and even bags, there truly are no limitations. To see more of Blandat's work visit her Website and...
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30 Oct


Roald Dahl's beloved fictional character Willy Wonka said: “We are the music makers, and we are the dreamers of dreams.” Spending time with James and Amy I know this to be true, they are creative and strong, steadfast in the vision for their future. Lumin is a coalescence of two very different personalities, backgrounds and cultures, that somehow come together in a chaotic unity. It is altogether magnificent and well-considered design, I would wear every piece. If you could both have dinner with any fashion designer dead or alive who would it be? Not necessarily a designer - but a fashion influencer and icon, we'd love to have dinner with Iris Apfel. She's the complete opposite of what LUMIN is about, but her...
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17 Oct

Flat Mules, I Need You

There is some sort of joyful wonder in hearing the scrape, scrape, of flat mules on the floor, it says I have this fashion deal down and I'm loving it. However,  if this noise makes you want to commit murder, I do apologise, this is the shoe trend of the moment and it seems like it's here to stay.   These shoes are reminiscent of everything you hated about the late 90s and early 2000s, nonetheless, you find yourself drawn in despite your head saying no, your heart is screaming yes. We need these shoes we need Capri's and loose flowing linen garments to make us feel like we have hit fashion nirvana. I want to Olsen myself in the face this season.  Despite...
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1 Sep

White Shirt & Jeans Update

When you speak to fashion girls about classic pieces and wardrobe staples, it's like talking to a vegetarian about how a cow becomes your burger.     You picture in horror the word Basic slapping you in the face like a slice of bologna. However, when I hear the words classics and staples I think challenge accepted.     I'm not going to pretend to know everything there is to know about fashion and style, I just like to experiment . I don't want to preach to people about what to wear. Fashion is something I grew to love because it is so subjective and open to interpretation. All I can say is, that I love simple and I love classic, it's just a matter of reworking...
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30 Aug

Denim Jacket

A modern anchor of the male capsule wardrobe? Previously thought to be too working class, too all American, too rugged. The humble denim jacket with its wild west history has cemented classic status. No longer just an unfashionable item of fashion. Dispel thoughts of the Marlboro cowboy, take away John Travolta and the fur collar, banish punks and beat poets. The world is done rebelling against establishment and their Savile Row suits. Denim is the new suit for many and has risen through the ranks from rebel statement to defining a new wave of professionals. Masculine and versatile, keep the lines clean and the denim medium in weight and tone. Traditional outerwear or layered, the denim jacket is classic cool, never...
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15 Aug

Akedo Packaging

They're Wonted has been lucky enough in our journey to shoot for some incredible brands under our content agency Wonted Creates. Akedo is one of the brands we have worked on. Head designer Eleni Labrou has recently redesigned and repositioned the brand to bring it into a different sphere. Akedo showcased their SS16 Collection earlier this year at Mercedes-Benz Fashion Week, bringing to life a stronger more sophisticated brand story than ever before. As part of Akedo's new look, we were enlisted to help create some wonderful stories for all their online platforms. Take a look below at the packaging shoot we did.      ...
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29 Jul

Akedo Event

Driving along the tree-lined streets of Forest Town, on the way to the 'Akedo' event,  the sun piercing through the trees, I know I’m lucky to live in this city. Johannesburg to me is an undervalued treasure filled with spirited people and staggering places.   It’s a mild winter Saturday and the city is abuzz with weekend happiness, arriving at the venue, it is seemingly unassuming from the outside. Upon entry, you realise that it is anything but, a beautifully converted architect's home filled with light and a true creatives milieu. Stacked glass doors lead from the striking living room, onto a manicured garden. Every inch of this space takes you to another place, it is curated down to the last detail,...
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26 Jul

DIY Your Denim

As the ultimate minimalist, I find DIY-ING anything challenging. Breaking out in cold sweats with a shaky hand, I take scissors or thread to a garment.     The thought of massacring an immaculately stitched thread or adding anything to a lovely simple garment is nothing short of sacrilege. I was never the girl to scrapbook. I was physically repelled by modge podge hodge lodge (or whatever you call it), and mosaics were meant to be thrown on the floor, in a sort of greek frenzy so that no one could stick it to their mirrors. Please note this is not in any way meant to be disparaging about crafts or craftiness, human beings often fear what we aren't naturally offay with and...
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